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Open Enrollment: Nov 1 – Jan 15Private plans: year-round

Individual & Family Health Insurance

For the self-employed, 1099 contractors, early retirees, and anyone between jobs or without coverage at work. We compare marketplace and private plans from major carriers — and explain what the fine print actually means.

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What major medical covers
Doctor visits & 100%-covered preventive careHospital stays & emergency carePrescription drugsMaternity & newborn careMental health & substance-use careLabs, imaging & rehab services

The ten essential benefits every ACA-compliant plan must include — pre-existing conditions covered.

Know your options

Three kinds of coverage, one honest comparison

Most people need major medical. The other two exist for specific situations — we'll tell you plainly which one is yours.

Major MedicalSupplementalCatastrophic
What it isFull ACA-compliant coverage — the standard for individuals and familiesAdd-ons that pay cash or fill gaps: accident, critical illness, dental, visionA low-premium, high-deductible safety net against worst-case events
Best forAlmost everyone buying their own coveragePairing with a high-deductible plan, not replacing oneUnder 30, or older with a hardship exemption
Pre-existing conditionsCovered — can't be denied or up-chargedVaries by product — we flag the fine printCovered, but nearly everything is behind the deductible
Subsidy-eligibleYes — premium tax credits applyNoNo
When you can buyNov 1 – Jan 15, or after a life event; some private plans year-roundYear-roundNov 1 – Jan 15, or after a life event
The decoder

Where your money actually goes in a year

Four words explain almost every plan. Here they are, in the order they hit your wallet.

01
Premium

Your monthly bill — due whether or not you use care. Subsidies lower this.

02
Deductible

What you pay first each year before the plan starts sharing costs.

03
Coinsurance

The split after your deductible — often the plan pays 80%, you pay 20%.

04
Out-of-pocket max

Your annual ceiling. Hit it and the plan pays 100% of covered care.

Marketplace or private?

Two honest routes — and the calendar treats them differently.

Marketplace (healthcare.gov)

Where subsidies live. Enroll Nov 1 – Jan 15, or within 60 days of a qualifying life event.

Private plans

Available year-round, sometimes with medical underwriting. A fit for some households — we'll tell you honestly if you're one of them.

Planning ahead? Start with the Open Enrollment hub.

How BBS helps

What you get for the price of nothing

Carriers pay us when you enroll — the same either way, so our advice follows fit. You pay no more than buying direct.

We compare, carrier by carrier

Aetna to UnitedHealthcare, marketplace and private, side by side.

We check your subsidy

Minutes to check, free — and it routinely changes the answer.

We check your doctors & drugs

Network and formulary checks before you commit, not after.

We stay your broker all year

Renewals, claims questions, mid-year changes — call us, not a hotline.

Supplemental & Catastrophic

The safety nets, explained honestly

Neither replaces major medical for most people. Both have a real job — here it is.

Catastrophic plans

Very low premiums, very high deductible. Free preventive care and three primary visits a year; beyond that, coverage kicks in after the deductible. Available if you're under 30, or older with a hardship exemption. A true worst-case backstop — not a plan you want to use often.

Supplemental coverage

Accident, critical illness, hospital indemnity, dental and vision. These pay cash or cover specific events, softening a high deductible rather than replacing real coverage. Paired well, they're useful; sold alone, they're not health insurance — and we'll say so.

Questions we answer every week

Health insurance FAQ

The same answers we give across the kitchen table — no jargon, no hedging.

What is health insurance, really?
A contract: you pay a monthly premium, and the plan pays a defined share of your medical costs. Its most important job is capping your worst-case year — the out-of-pocket maximum.
Why do I need it if I'm healthy?
One ER visit or surprise diagnosis can cost more than a decade of premiums. Coverage also gets you the plan's negotiated rates and free preventive care along the way.
What does a plan typically cover?
ACA-compliant plans cover ten essential benefit categories: doctor visits, hospital care, emergency care, prescriptions, preventive care, maternity, mental health, labs, rehab and pediatric care.
What is a premium?
The monthly bill that keeps your coverage active, whether or not you use care that month. Premium tax credits can lower it substantially if you qualify.
Deductible, copay, coinsurance — what's the difference?
The deductible is what you pay before the plan starts sharing costs. A copay is a flat fee, like $30 per visit. Coinsurance is the percentage split after your deductible — often 80/20.
What's an out-of-pocket maximum?
The most you can pay for covered, in-network care in a year. Hit it, and the plan pays 100% for the rest of the year. It's the number we ask clients to shop by.
When can I enroll?
Marketplace plans: November 1 – January 15. A qualifying life event opens a 60-day special window. Some private plans can start any month of the year.
What counts as a qualifying life event?
Losing job-based coverage, marriage or divorce, a new baby, a move to a new coverage area, or aging off a parent's plan at 26 — each opens a special enrollment period.
Do I qualify for a subsidy?
Premium tax credits generally apply to households earning 100–400% of the federal poverty level — and many families qualify without knowing it. We check yours in minutes, free.
PPO vs HMO vs EPO?
PPOs have the widest networks and the highest premiums. HMOs trade a smaller network and referrals for lower cost. EPOs sit between: no referrals, but you must stay in network.
What is COBRA — and should I take it?
COBRA lets you keep an employer plan up to 18 months, but you pay the full premium yourself. A marketplace plan with a subsidy is often much cheaper — compare before you sign.
Can I be denied for a pre-existing condition?
Not on ACA marketplace plans — they can't deny you or charge you more for your health history. Some private and short-term plans can, which is exactly the fine print we flag.
How do I actually choose a plan?
Three checks: your doctors in network, your prescriptions on the formulary, and the math — premium plus what you'd realistically spend toward the deductible.
Can I change plans mid-year?
Usually only with a qualifying life event. Otherwise open enrollment each fall is the reset point — and we review every client's plan annually either way.
Where can I buy coverage?
Healthcare.gov, directly from a carrier, or through an independent broker like us. The price is the same each way — the difference is how much help you get.

Two minutes now. Better coverage all year.

Tell us about your household and we'll call with real numbers — free, no obligation.

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