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About BBS Insurance

The name is the mission

BBS stands for Buy Better & Save — and since 2016 the whole job has been the words around it: "to educate and empower consumers to Buy Better & Save when navigating the complex landscape of health insurance."

At BBS Insurance Inc., we combine the warmth and personalized attention of a small-town agency with the extensive resources and relationships of a national brokerage — through our partnership with USA Benefits Group, a highly respected national brokerage with over 35 years in the industry.

5.0 on Google · 90 reviews (opens in a new tab)BBB A+ AccreditedIndependent — we work for youEst. 2016
Matt Briegel and a BBS Insurance colleague walking the sidewalk outside the North Kansas City office
2016
Founded by Matt Briegel
35
Years of combined experience
A+
BBB rating — accredited April 2025
5.0
Google rating across 90 reviews

Licensed in Missouri and Kansas · NPN and state license numbers publish on the Licensing & Disclosures page at launch.

Matt Briegel, founder of BBS Insurance, in a BBS polo
The founder

Matt Briegel

Deep expertise in both private health insurance and federal marketplace plans, used to build personalized, holistic strategies that protect our clients' interests and optimize their savings.

Matt's commitment to integrity and customer-focused service stems from his roots in rural Missouri, where values like trust, honesty and community have always guided his approach. He and his wife Angie live near Kansas City with their four children, active members of the community they serve.

Talk to Matt's teamRead Matt's broker-questions guide
The team

Small enough to know your name

Four licensed humans, one billing specialist's worth of patience, and a dog with a job title.

Kallie Heil
Kallie HeilAgent · Office Manager
Brett Majetich
Brett MajetichAgent · Customer Service
Jo Lynn Dunaway
Jo Lynn DunawayAgent · Customer Service
Deanna Thompson
Deanna ThompsonBilling · Claims · Customer Service
Tilly
TillyEmotional Support · Office Dog
What independent means

We work for you, not a carrier

A captive agent sells one company's plans. We compare across Aetna, Ambetter, Blue Cross Blue Shield, Humana, Mutual of Omaha, UnitedHealthcare and more — then recommend what fits.

No quotas, no allegiances

Carriers pay us the same commission either way, so the advice follows fit — and using us costs you nothing extra.

Education before enrollment

You'll understand what you're buying — deductibles, networks, subsidies — before you sign anything.

A broker for the whole year

Renewals, claims tangles, life changes: the people who enrolled you answer the phone afterward, too.

A couple shaking hands with their broker across the meeting table
In their words

Clients keep saying the quiet part

5.0· 90 Google reviews — the highest-rated independent agency in the metro
Read every review (opens in a new tab)

I'm a single mother and a 1099 contract healthcare provider. I was paying $700 per month thru a small group health consortium. Matt helped me get on the federal marketplace and find a great health insurance plan for under $100 per month. Truly a lifesaver.

$700/mo under $100/mo
AprilSingle mother · 1099 healthcare provider

I'm a small business owner and don't have an HR department. Matt and the folks at BBS Insurance assisted me thru the entire process and made the transition on my benefits package seamless. I'd work with them 100x over. They are the experts.

Keith BredehoeftSmall business owner

Matt and his team have been excellent at helping me and my family get the best health insurance for our needs. When my daughter's policy was going to be increasing by almost double they reached out to me to see if there would be a better option for her. They are all really good at what they do.

Margaret StepaniakClient

Ready for coverage that fits?

Get a free quote or call us today. A real, licensed person replies within one business day.

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